WopCart features

Everything you need to sell downloads, software, subscriptions and paid content from WordPress. Every feature is included on every plan, including the free plan.

Selling

Cart and checkout

  • Checkout, confirmation and account pages created on activation
  • Hosted Stripe Checkout (SCA ready) and an on-page Apple Pay button
  • PayPal, Authorize.net and 2Checkout on paid plans
  • Test mode that routes every gateway to its sandbox
  • Customer account page with downloads, licenses and subscriptions

Products, price options and bundles

  • Unlimited products
  • Several price options per product, such as Single Site, 5 Sites and Unlimited, or monthly and yearly
  • Files and license seats set per price option
  • Bundles that show their contents and the saving; buyers own each included product
  • Optional limit on total sales for limited runs

File downloads

  • Signed download links tied to the order, product and file
  • Links expire after one hour by default, and buyers can get a fresh link from their account
  • Optional access period after purchase and download limit
  • Download log
  • Files you sold are never deleted when the plugin is uninstalled

Subscriptions

  • Recurring price options billed every set number of days, weeks, months or years
  • Free trials
  • Fixed-term plans with a set number of charges, or billing until canceled
  • Upgrades charged at once with proration; downgrades scheduled for the next renewal
  • Grace period after a failed payment
  • Downloads and restricted content stop when a subscription lapses

Growing revenue

Discount codes

  • Percentage or fixed-amount discounts
  • Limited to specific products
  • Start and end dates
  • Total usage limit and per-customer limit

Abandoned cart recovery

  • Emails buyers who left items in their cart
  • A signed link that restores the cart
  • A sequence of emails, each with its own delay
  • Optional discount code in a recovery email
  • Stops after the number of days you set

Reviews

  • Verified-buyer status for reviewers who bought the product
  • Moderation, with optional automatic approval
  • Ratings, reviews and review form as shortcodes, a block and an Elementor widget

AI product recommendations (optional)

  • Related-product suggestions from the Anthropic Claude API
  • Off until you add an API key
  • A monthly call cap as a spending ceiling
  • Sends your catalog and the current cart, never names, email addresses or payment details

Selling internationally

Multi-currency

  • Automatic exchange rates from a configurable provider
  • Currency detected from the visitor’s location, with a currency switcher
  • Fixed prices per currency for any price option
  • Price rounding options

EU VAT and invoices

  • VAT rates per EU country and tax classes per product
  • VIES validation and reverse charge
  • Location evidence stored with each order
  • Sequential invoices and credit notes
  • VAT report per country

EU VAT in detail

Software and paid content

Software licensing

  • License keys with activation limits per price option
  • Free activations for local and staging sites
  • Update server and a drop-in updater for plugins and themes
  • Customers free seats from their account

Software licensing

Paywall and memberships

  • Restrict posts, pages or parts of them to buyers
  • Memberships through subscription products
  • Restricted text kept out of REST, feeds and SEO descriptions
  • Paywalled-content structured data

Paywall and memberships

Running the store

Reports and exports

  • Revenue, product, gateway and VAT reports
  • CSV exports
  • Order, customer, subscription and license screens

Privacy and data

  • GDPR export and erasure through WordPress’s privacy tools
  • Erasure anonymizes personal data and keeps the financial records tax law requires
  • Suggested privacy policy text for the services you switch on
  • Store data is kept on uninstall unless you choose to delete it

Developer tools, page builders and automation are covered on the integrations page.

Start selling with WopCart

Install the plugin, choose a plan and publish your first product with the getting started guide.